In the developing countries, iPhones may not be the primary choice for consumers due to its prices. For this reason, Android maintains the lead in mobile sales for low-end to mid-end phones. The thing is, the number of the masses is still far greater than the number of users who can afford iPhones, considering you still get almost the same functions such as call, text, wi-fi connectivity, facebook, camera, Instagram, and music players.
What else do you think can Apple offer to woo users of Android, Windows, or RIM Blackberry to shift to IOS?